A famous saying teaches us from an early age: you cannot tell a book by its cover.
And it is certainly not the only saying to teach us that the suit does not make the man, that appearances can be deceiving: that what is on the outside, after all, does not really matter.
This is certainly true, and also reassuring in some way, as long as we talk about people, human beings who have feelings and whom we have the opportunity and the chance to know little by little.
But does the same go for books?
It does not seem so: all of us, whether we like it or not, tell books precisely by their cover.
This is well known by the most important publishing houses in our country, which allocate more than 60% of their internal resources to the realization of external graphics (Istat data).
The cover is the first element we come into contact with when we want to buy a book, and the fundamental role it plays in our decision-making process should not be underestimated at all. This "simple detail" gives us important information about its content, topic and style, the publishing house and its editorial line, and especially about the care that has been put in the realization of that book in particular.
In short, to quote Oscar Wilde, "there is no second chance to make a good first impression",and this should be the guideline to follow to be able to create a cover that is worthy of this name.
After all, there are very many books that are not bought or end in oblivion just because they do not have a cover that can stay in the mind of the reader.
In short, choosing the right cover is central to the success of your book!
But what is the recipe for a perfect cover?
Here are the five main ingredients!
Less is more
To communicate at its best, the cover must be clear and simple.
Very often we find a jumble of information, colors, shapes, and elements that do nothing but confuse the potential reader, making him desist from the purpose of finding out what is inside so eccentric a package.
The solution to this basic error is just simplicity, a minimal style that conveys not only refinement but also professionalism.
2. Choose a consistent style and inform
Directly following the previous point, we need to create a cover that can directly convey something about the book and its content.
We certainly cannot expect the reader to buy a product sight unseen, and it is not a given that our promotional strategy, which must be studied in parallel with the book itself, has reached all potential customers. The purpose of the cover is very simple: anyone who sees the book, regardless of the context in which he finds it, even if he knows nothing about the author and has never heard of it before, must be interested in reading it.
A good cover should be able to show what one can expect from the book.
3. Look for its usefulness
Given that our intention is not to create a simple literary product, but also something more, a tool that can also be functional to another purpose, the cover must have clear and consistent usefulness.
In this sense, the cover should provide information not only on the content but also, and above all, on our basic strategy, the aim we want to achieve. It must therefore be distinctly addressed to our target audience, and contain a promise about what the reader will discover.
4. Do not forget the web
The book should be also sold online, and this must be kept in mind when designing the perfect cover.
In the digital world, the ability to attract attention with a simple image is very important, and this is even more true if we consider that it is a space in which the reader cannot pick up a book, browse its pages, feel its texture under their fingers and maybe take a look at a few lines here and there. All they have to experience the book on a sensory level is simply the cover.
This is why, once again, the cover must be clear and perfectly readable, even in a format as small as that of the "thumbnails" of the results lists of a platform. Although the space available is scarce, the cover should allow the book to emerge from anonymity, distinguish itself from the mass, and keep a distinct and clearly visible message, without the definition being irretrievably lost.
This kind of attention serves both to allow the cover to be effective and to show that professionalism that should be the stylistic signature of every element of a book that really wants to be successful.
5. Gain the reader
The cover must attract the readers, to push them to purchase it. It must therefore intrigue them, and above all excite them.
Of course, the emotion that is transmitted must be consistent with the content of the book itself, so the cover of a romance novel will never be equal to that of a fintech book. In the same way, it will be necessary to choose, for example, between a drawing or a photo as the focal point of the graphic: this choice will convey the style of the book.
Finally, a fundamental role is played by colors, which must be consistent with the content of the book, but also pleasing to the eye and well-matched: in this case, fortunately, the theory of colors comes to our aid, offering us many ideas to choose the best shades.
All these elements must be taken into account to create a cover that stands out among all the others and above all that can conquer the minds and hearts of your readers.
These are just some of the ingredients to make a perfect cover, but there are many more.
After all, this is certainly a very complex issue, precisely because it is so important: your cover could make the difference between a total flop or a real publishing success.
Precisely for this reason, the main ingredient, the real ultimate secret for the best cover, consists in addressing a real professional, an expert graphic designer who also has a taste consistent with the theme of your book or the brand that you intend to convey with it.
But is this professional really that easy to find? And above all, how can you be sure of your (or his) choices in realizing the cover? Will they really work?
What if all this was already part of your publication process, without any effort?
PentAgency can offer you just that!
Do you want to know more about it?
What are you waiting for?
Keep following us to get more information about the publishing world, book your free call with a member of our team and become the author of a bestseller now!